46
meross
Skip itSoft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€40.23avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€7.71–€141.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,107.77avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay€199K€199K/yr · 489K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.4%90-day search growth — must beat 0% to launch