50
matter steckdose
Worth a lookShows a sweet-spot price point ($20.77 avg), but soft demand (-40.7% this quarter) keeps it on the watch list.
Avg price
Great€20.77avg listing price — sweet spot $15–$100
Price range
Great€8.29–€39.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,727.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay€227K€227K/yr · 198K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-40.7%90-day search growth — must beat 0% to launch