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masken
Skip itSoft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€348K€348K/yr · 1.5M searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.25avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad10,784.86avg incumbent reviews — the moat a new listing must climb
Price range
Bad€4.58–€17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.9%90-day search growth — must beat 0% to launch