56
makita
Launch itA $862K/yr market growing +13.0% this quarter with returns at 1.4% — clears our launch bar.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Avg price
Great€71.43avg listing price — sweet spot $15–$100
Market size
Great€862K€862K/yr · 5.5M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,193.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay€3.10–€278.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price