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makita multitool 18v
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great€955K€955K/yr · 342K searches
Review moat
Great493.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good€136.87avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Okay€23.46–€321.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price