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makita hobel
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great190.44avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good€125.04avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay€109K€109K/yr · 59K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad€56.31–€330.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Signals High Price