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makita 40v
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great124.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good€155.01avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€121K€121K/yr · 48K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad€20.66–€533.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price