55
leinöl
Worth a lookShows low returns (0.2%), but soft demand (-15.8% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.36avg listing price — sweet spot $15–$100
Price range
Good€2.19–€34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good€469K€469K/yr · 280K searches
Review moat
Okay1,582.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.8%90-day search growth — must beat 0% to launch