54
klarlack holz
Worth a lookShows low returns (0.5%), but a small market ($47K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good885.9avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.52–€33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.17avg listing price — sweet spot $15–$100
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€47K€47K/yr · 63K searches