51
kellerlampe
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but soft demand (-24.5% this quarter) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good705.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.12avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Good€3.35–€26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€111K€111K/yr · 269K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand