44
kamin
Skip itSoft demand (-62.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Review moat
Great419.35avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good€156.56avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€142K€142K/yr · 1.5M searches
Price range
Bad€5.69–€533.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.0%90-day search growth — must beat 0% to launch
Signals High Price