49
kabeldurchführung
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Great439.05avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay€3.35–€22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€129K€129K/yr · 385K searches
Avg price
Bad€8.51avg listing price — sweet spot $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand