48
household appliances
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Okay1,780avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€222.62avg listing price — sweet spot $15–$100
Market size
Okay€112K€112K/yr · 144K searches
Price range
Bad€2.61–€798.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price