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homematic ip
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great€1.4M€1.4M/yr · 1.2M searches
Competition
Great32%top-5 click share — an open shelf
Avg price
Great€89.59avg listing price — sweet spot $15–$100
Review moat
Good776.53avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad€3.90–€521.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price