45
homekit
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great€49.72avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good900.95avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Price range
Okay€6.67–€314.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€62K€62K/yr · 540K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand