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homekit thermostat
Skip itSoft demand (-70.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€32.89avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great€11.94–€88.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good595.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€45K€45K/yr · 101K searches
Growth
Bad-70.8%90-day search growth — must beat 0% to launch