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homekit steckdose
Worth a lookShows a sweet-spot price point ($20.87 avg), but soft demand (-41.5% this quarter) keeps it on the watch list.
Avg price
Great€20.87avg listing price — sweet spot $15–$100
Price range
Great€8.29–€39.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,695.29avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay€152K€152K/yr · 105K searches
Growth
Bad-41.5%90-day search growth — must beat 0% to launch