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home assistant
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good542.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good€109.28avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay€122K€122K/yr · 295K searches
Price range
Okay€21.60–€314.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price