38
home assistant green
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Review moat
Great229.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good€146.97avg listing price — sweet spot $15–$100
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Market size
Okay€156K€156K/yr · 143K searches
Price range
Bad€58.09–€266.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price