35
hikvision
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great329.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€253.65avg listing price — sweet spot $15–$100
Market size
Okay€157K€157K/yr · 138K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad€55.70–€749.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand