47
heizkabel
Skip itSoft demand (-79.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€32.31avg listing price — sweet spot $15–$100
Price range
Great€6.03–€88.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great308.3avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay€110K€110K/yr · 274K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.2%90-day search growth — must beat 0% to launch