65
halloween deko
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great219.79avg incumbent reviews — the moat a new listing must climb
Price range
Great€3.26–€66.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Avg price
Good€14.45avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Market size
Okay€233K€233K/yr · 7.0M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale