58
haken
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Good1,110.78avg incumbent reviews — the moat a new listing must climb
Market size
Good€484K€484K/yr · 1.8M searches
Price range
Good€2.01–€29.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.20avg listing price — sweet spot $15–$100
Signals No Dominant Brand