40
geberit
Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great399.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€324K€324K/yr · 124K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€184.74avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad€19.92–€493.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Signals High Price