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65

farbroller

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 17Conversion 70Competition 76Returns 97Price range 75Avg price 77Brand share 72Review moat 60Quality gap 76

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Great€15.67

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great€2.86–€116.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,100.73

avg incumbent reviews — the moat a new listing must climb

Market size

Good€485K

€485K/yr · 483K searches

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch