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55

fallschutzmatten outdoor

Worth a look

Shows low returns (0.7%), but a small market ($18K/yr) keeps it on the watch list.

Market size 4Growth 83Conversion 5Competition 75Returns 97Price range 64Avg price 95Brand share 60Review moat 61Quality gap 30

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible€31.36

avg listing price — sweet spot $15–$100

Growth

Great+80.7%

90-day search growth — must beat 0% to launch

Competition

Great40%

top-5 click share — an open shelf

Price range

Good€7.52–€140.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,060.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€18K

€18K/yr · 138K searches

Search terms