47
einhell set
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€84.49avg listing price — sweet spot $15–$100
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,138.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay€153K€153K/yr · 412K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad€5.78–€690.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price