47
edc messer
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible€42.57avg listing price — sweet spot $15–$100
Review moat
Great138.61avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Good€11.52–€173.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad€92K€92K/yr · 636K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale