44
easy sticks
Skip itSoft demand (-39.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great232.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.56avg listing price — sweet spot $15–$100
Price range
Great€9.83–€40.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€302K€302K/yr · 563K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-39.4%90-day search growth — must beat 0% to launch