55
duschwanne
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Review moat
Great148.02avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€162.13avg listing price — sweet spot $15–$100
Market size
Good€336K€336K/yr · 414K searches
Price range
Bad€24.14–€570.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale