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briketts
Skip itSoft demand (-66.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good755avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good€169.95avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay€149K€149K/yr · 62K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad€8.52–€585.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-66.7%90-day search growth — must beat 0% to launch
Signals High Price