52
brecheisen
Worth a lookShows low returns (0.5%), but soft demand (-1.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great€16.80avg listing price — sweet spot $15–$100
Price range
Good€4.99–€41.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good976.97avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay€212K€212K/yr · 269K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality