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54

bohrer set

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 83Growth 35Conversion 54Competition 35Returns 96Price range 83Avg price 90Brand share 14Review moat 15Quality gap 52

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great€21.19

avg listing price — sweet spot $15–$100

Market size

Great€1.3M

€1.3M/yr · 1.4M searches

Price range

Great€7.02–€60.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad21,553.68

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

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