50
bad
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but soft demand (-37.5% this quarter) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good€4.20–€40.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.03avg listing price — sweet spot $15–$100
Review moat
Good1,159.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€28K€28K/yr · 401K searches
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand