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56

asphalt

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 51Conversion 55Competition 26Returns 98Price range 88Avg price 95Brand share 45Review moat 93Quality gap 81

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible€30.23

avg listing price — sweet spot $15–$100

Review moat

Great142.44

avg incumbent reviews — the moat a new listing must climb

Price range

Great€15.32–€107.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.9%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€84K

€84K/yr · 61K searches

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