61
adventskalender 2025
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible€29.81avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Market size
Great€1.5M€1.5M/yr · 35.7M searches
Review moat
Good744.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€3.36–€242.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.9%90-day search growth — must beat 0% to launch