35
wick vaporub stick
Skip itSoft demand (-86.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,969.2avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.37avg listing price — sweet spot $15–$100
Price range
Okay€5.20–€21.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€98K€98K/yr · 76K searches
Growth
Bad-86.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand