48
wärmetier
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Great€15.69avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good€4.00–€33.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,248.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€36K€36K/yr · 104K searches
Growth
Bad-54.3%90-day search growth — must beat 0% to launch