35
tragejacke
Skip itSoft demand (-61.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great205.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Avg price
Great€98.69avg listing price — sweet spot $15–$100
Price range
Okay€14.02–€216.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad€47K€47K/yr · 263K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.0%90-day search growth — must beat 0% to launch
Returns
Bad15.2%return rate — above 5% kills the launch gate