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spiegel auto baby
Worth a lookShows low returns (1.3%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Good€485K€485K/yr · 386K searches
Avg price
Good€12.31avg listing price — sweet spot $15–$100
Price range
Okay€5.77–€23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad9,295.07avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf