54
rutschauto
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Market size
Great€1.7M€1.7M/yr · 1.9M searches
Avg price
Great€67.64avg listing price — sweet spot $15–$100
Price range
Great€15.93–€115.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,082.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand