45
puppentrage
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good649avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.92avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.63–€26.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€168K€168K/yr · 361K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-16.6%90-day search growth — must beat 0% to launch