57
pants 5
Launch itA $1.0M/yr market growing +15.7% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible€30.38avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Great€1.0M€1.0M/yr · 370K searches
Price range
Great€5.58–€48.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,885.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand