51
mutterpasshülle
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but soft demand (-21.2% this quarter) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Review moat
Great419.11avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good€3.81–€29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.37avg listing price — sweet spot $15–$100
Market size
Okay€243K€243K/yr · 1.1M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand