48
miffy
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Incredible89.26avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€23.93avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good€6.83–€122.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad€61K€61K/yr · 508K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale