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matratze 60x120

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Soft demand (-8.2% this quarter) — this niche doesn't clear our bar today.

Market size 49Growth 21Conversion 39Competition 22Returns 85Price range 84Avg price 95Brand share 46Review moat 38Quality gap 37

Avg price

Incredible€31.99

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great€6.61–€65.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€270K

€270K/yr · 273K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,666.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

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