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lanolin
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Good€377K€377K/yr · 263K searches
Review moat
Good1,375.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.31avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.88–€23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.0%90-day search growth — must beat 0% to launch