44
elsa bettwäsche 135x200
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€25.99avg listing price — sweet spot $15–$100
Price range
Great€13.81–€35.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great355.68avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€88K€88K/yr · 121K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-33.1%90-day search growth — must beat 0% to launch