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ekzem creme

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Soft demand (-11.3% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 19Conversion 75Competition 33Returns 99Price range 41Avg price 58Brand share 28Review moat 25Quality gap 55

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.92

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€6.80–€20.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€160K

€160K/yr · 174K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,228.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Search terms