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earplanes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Growth
Good+53.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.23avg listing price — sweet spot $15–$100
Review moat
Bad5,177.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad€52K€52K/yr · 38K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€7.79–€11.17cheapest to priciest tracked listing — scored on the share inside $15–$100